Payday is the big-money, high-rollin shot calla of the record label, Payday Records. He rolls around the hood tryin to check up on new hip hop talent coming out of the Barrio. He feels the next big wave will be Latino Hip-Hop and wants to capitalize on it by signing the Homie Rappers. The problem is all the Homies are signed to the Homie Records label and don't want to switch. Payday makes a lot of cash and is always spreading it around. He rolls in a custom Hummer and is chaufered by Big Dawg, his private security. His other Homeboy is B-Boy who is also an agent for Payday Records.